Bathroom industry new retail model gradually
The rapid development of the Internet, for sanitary companies, is not to choose the issue of e-commerce, but how to choose e-commerce, in order to ensure the growth of online benefits, does not affect the physical store sales and brand promotion.
With the further deepening of consumer upgrading, the new retail model of online and offline integration has become the future development trend, and its demand is an accurate, contextualized experiential service, which requires cooperation between e-commerce platforms and physical retail enterprises. , Through the big data in a timely manner to understand the consumer's consumer demand. For the sanitary ware industry, there is actually much room for improvement. At the same time, the strong rise of e-commerce has also brought more challenges to the development of bathroom manufacturers. In the Internet age, sanitary ware manufacturers need to overcome this bottleneck. How can this opportunity be seized?
The current status of e-commerce marketing in the sanitary industry For most consumers, e-commerce is more of a fashion. Browsing the various products in the shop, the picture of the pie meets their desire for consumption, but not many people are completely relieved to purchase such large items as the bathroom online. Unable to experience in-depth experience is the main reason for tepid electricity suppliers; on the other hand, the cohabitation of the e-commerce market and the imperfections of market rules have cast a heavy shadow on the development of sanitary ware manufacturers. At the same time, consumers will shift their focus to other places. The quality of baths needless to say, it is the basic requirement for online shopping, and the demand for higher levels is the after-sales service provided by electricity providers.
Since the sanitary ware company operated the e-commerce business, the problem of returning and replacing goods has always been criticized by consumers and it has also become a stumbling block to the e-commerce business. In the current differentiated route of sanitary products has not yet been clarified, consumers will consider service providers as their cornerstones. Therefore, the most important thing for Sanitary electricity providers is to overcome this difficult service.
In addition, the e-commerce development process of most sanitary companies has been slow to advance, and there is a deeper reason, which is the contradiction between the e-commerce companies that they want to carry out and the distributors in the traditional channels. Industry insiders believe that there is a big difference between physical stores and e-commerce. Traditional channels and e-commerce have inconsistencies in reality. E-commerce directly impacts traditional channels and directly harms the interests of distributors and agents.
The direction of the development of the sanitary ware industry A considerable number of brands often choose products that are younger and more cost-effective when they promote online products. This is based on the consumer groups formed by large shopping malls. The consumers who buy bath products on shopping websites are mostly young and middle-aged. They have a more youthful aesthetic and focus on cost-effectiveness.
Cooperation with the Internet home improvement highlights the value of more and more companies began to enter the overall home industry. For a brand-new business portfolio, there are many companies gradually becoming familiar with strangers, and many consumers have begun to familiarize themselves with this business model. Under such market cultivation, the whole bathroom will embark on the fast track of development.
Energy conservation and environmental protection are always the same theme of the sanitary ware industry. With the improvement of people's living standards, more people have begun to pay attention to health and environmental protection. Energy conservation and environmental protection have gradually become an important selling point for the entire industry. Many brands of bathroom hardware accessories in addition to the pursuit of fashion changes in the design style, but also pay more attention to the applicability of energy saving and environmental protection products.
The O2O model has become a trend of development E-commerce is essentially a trade, but it uses the form of the Internet to quickly gather a large number of potential consumers. E-commerce is essentially the same as traditional channels. The biggest conflict with agents that e-commerce can trigger is protection of the price system. If we can realize the complementary advantages and the equalization of the benefits of the two channels, sanitary ware manufacturers can open up a new situation. Insiders pointed out that sanitary ware consumption characteristics determine the need for the integration of online and offline development of sanitary ware sales, online to solve open, fair and just consumption demands, and at the same time require strong offline resources as a support, including design, display, and logistics.
The rapid development of the Internet, for bathroom manufacturers, is not to choose the problem of e-commerce, but how to choose e-commerce, in order to ensure the growth of online benefits, while not affecting the physical store sales and brand promotion. It is undeniable that the combination of sanitary ware manufacturers' e-commerce and physical stores is an inevitable trend. This is also Ma Yun's new retail era. In the future, full integration of online and offline will become an important trend in the development of the sanitary ware industry.